Company Formation and Market Entry

Trademark Registration

File your mark in China before you use it — in Latin script and in Chinese — because China registers the first to file.

How we deliver

Remote, by power of attorney
You sign once; we act for you without you travelling.
Typical timeline
Filing within 1–2 weeks; registration typically 9–12 months if unopposed.

Trademarks filed with China's National Intellectual Property Administration in Latin script and Chinese characters, before your name is used in China.

What we handle

Clearance search before filing
Class and sub-class selection under China's own classification
Chinese-character mark and transliteration chosen with you
Filing, office-action responses and registration certificate
Watch for conflicting filings, with oppositions coordinated

How it works

01
Search
We search the register for conflicting marks in your classes.
02
Filing plan
Marks, classes and sub-classes fixed, including a Chinese-character version.
03
Filing
The application is filed and the filing receipt sent to you.
04
Through to registration
Office actions answered and the certificate delivered; watching continues.

What we need from you

The mark (word and logo files)
Applicant details exactly as on the company register
Goods and services you sell or plan to sell in China
A signed power of attorney (we prepare it)

Case study

Untangling an SPV's Reporting Obligations After a Structure Change

A special purpose vehicle connected to a financing transaction changed its asset composition mid-year, and the regulatory reporting calendar built for its original structure no longer matched what was actually required.

Composite illustration based on common engagement patterns; not a specific client.

Related insights

Hainan Legislated Against Bad-Faith Trademark Filings. Here Is What It Reaches

The Free Trade Port's intellectual property regulations penalise bad-faith applications, provide for punitive damages and feed a serious-dishonesty list. None of that helps a brand that filed second.

ArticleSeptember 3, 2026

Transliterated and Chinese-Character Marks: An Overlooked Exposure for Foreign Brands

Foreign brands entering China often register their Latin-script mark and stop there. The exposure that follows usually comes from the transliterated or Chinese-character version nobody filed.

ArticleMay 12, 2026

Other services in Company Formation and Market Entry

Discuss Trademark Registration with our team

We do the work on the ground in Hainan — at the registration hall, the bank, the port and the exit-entry bureau — or remotely under your power of attorney, with one accountable manager from incorporation to annual filings.

Our services

What we handle for companies in the Hainan Free Trade Port.

We make Hainan navigable.

The Free Trade Port rewards preparation and penalises gaps in compliance. Our role is to shorten that learning curve: one engagement, one accountable team, and a documented path from first assessment to ongoing compliance.